Gina Mistro has joined Yahoo! as Sales Director for US Hispanic. In this role, she’s responsible for the generation and growth of online advertising and revenue for Yahoo!’s U.S. Hispanic market, with a specific focus on the consumer packaged goods (CPG), beauty and wireless categories. She’s based out of Yahoo!’s New York offices.
Gina was most recently National Sales Director for Vme Media Inc. She was previously Eastern Advertising Director for Latina Media Ventures, where she was responsible for selling Latina magazine, Latina.com and Latina Lounge, Latina’s digital ad network. Before that, she spent 5 years at Univision Communications.