The premiere of reality show of “Larrymania” featuring popular Mexican singer/songwriter Larry Hernández, delivered record ratings for mun2. The show was the network’s largest debut delivery for any original program among adults 18-49, and the mun2’s largest audience for any reality show premiere in key demographics, according to Nielsen research.
The first episode of “Larrymania,” which aired Sunday, October 7 brought triple-digit growth to the time period versus the prior month, with a growth of 229% (184,000) among total viewers, 248% (115,000) in adults 18-49, and 150% (55,000) in adults 18-34. It was also the #1 program on Sunday night at 9 p.m. among Hispanic men 18-34 and Hispanic men 18-49 compared to all Hispanic cable networks, out-performing Galavision and Discovery en Español during the same time period.
“Larrymania” was also popular online – the show helped drive 6 of the 10 most viewed videos on mun2.tv this month.
The series consists of 10 one-hour episodes that follows the day-to-day activities of the artist, who was born in Los Angeles and grew up in Culiacán, Mexico. “Larrymania” is produced by Cinemat and Executive Produced by Gloria Medel Solomons for mun2.
Episode two, “Mexico Lindo y Querido,” airs Sunday October 14 at 9pm ET (8C). Full episodes of “Larrymania” will be available on mun2.tv/larry after each Sunday night telecast.