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Time Warner Cable Deportes expands distribution

October 31, 2012 by Veronica Villafañe

Time Warner Cable Sports has scored some big wins in the distribution expansion of its newly launched regional networks.  It has signed carriage deals with several television service providers, bringing Time Warner Cable Deportes and Time Warner Cable SportsNet into hundreds of thousands of more homes in California.

The regional Spanish-language sports network, launched Oct. 1 in California, will now also be seen on Charter Cable, AT&T U-verse and soon on Verizon FiOS.

Time Warner, a cable operator itself, bought the regional TV rights to L.A. Lakers games last year for an estimated $3 billion over 20 years. The sports nets will carry over 50 Lakers games this season, as well as Galaxy and Sparks games. TW Deportes will air all Lakers and Galaxy games entirely in Spanish.

But the deals with Charter, AT&T and Verizon aren’t enough for Time Warner to offset the cost of what it paid for the Lakers rights.  Even though it has over 2 million subscribers in Southern California, it needs the largest distribution possible to earn more advertising dollars.

Cox Cable and DirectTV are still holding out, apparently over high subscriber costs, according to the LA Times.  DirecTV has 1.7 million and Cox has about 1.2 million subscribers.

 

 

 

Filed Under: Programming, TV & Radio Tagged With: Time Warner Cable Deportes

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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