NPR has named Emma Carrasco Chief Marketing Officer. She starts the new job December 3. In this newly created role, she will develop and lead the implementation of a marketing strategy aimed at expanding the visibility of NPR and public radio, as well as growing audience and revenue.
Carrasco is currently Executive Vice President of República, a Miami-based strategic and creative agency specializing in multiplatform marketing and sits on the Board of Directors of WPBT-Channel 2, the PBS station of South Florida.
Carrasco has 30 years of industry experience that spans advertising, branding, digital, promotions, communications and media for major brands. Prior to República, she was VP, Global Branding and Advertising for Nortel Networks, Director of Communications for McDonald’s Corporation and Corporate Vice President of Brand Marketing for Univision in New York. She began her career at Fleishman Hillard in Los Angeles.
In a press release, NPR states Carrasco’s appointment comes “at a time when NPR is redefining radio by expanding its reach and audience on digital platforms, investing in local journalism and diversity.”