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Telemundo sees best November sweeps ever

November 29, 2012 by Veronica Villafañe

Telemundo’s audience appears to be steadily growing.  The network not only just posted its best season ever in 2011-2012, but it scored the highest November performance in its history among total viewers (1,265,000) and adults 18-49 (660,000) during Monday through Sunday primetime, according to Nielsen.

Telemundo’s election coverage fueled the ratings, with “Noticiero Telemundo” posting double-digit gains year-over-year, increasing +22% among total viewers (878,000 vs. 721,000) and +30% among adults 18-49 (402,000 vs. 310,000).

During the week of October 29 in the aftermath of Hurricane Sandy, “Noticiero Telemundo” averaged nearly 1 million total viewers and 500,000 adults 18-49, the program’s strongest weekly performance ever in the network’s National People Meter history.

Sports also helped Telemundo score big.  Almost 1.7 million total viewers and 966,000 adults 18-49 tuned in to watch Mexican first division soccer team Club León’s quarterfinal match against Cruz Azul on Saturday, November 17. The game ranked as the #1 program on Spanish-language broadcast television that night among men 18-49 (672,000). On Thanksgiving, the Fútbol Liga Mexicana semifinal between León and Tijuana averaged 1.63 million total viewers and more than 1 million adults 18-49.

Telemundo.com also saw growth in November, experiencing double-digit growth for video streams up +32% year over year, with 9.2MM video streams. Telemundo’s mobile apps also delivered double digit gains in all key performance indicators. Unique users increased by +17% month-over-month (212,000 vs. 182,000), while page views grew +12% (5MM vs. 4.5MM).

Source: The Nielsen Company, NPM, Live + Same Day.

 

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Filed Under: TV & Radio Tagged With: November 2012, ratings, Telemundo

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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