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Gawker buys Guanabee

December 4, 2012 by Veronica Villafañe

Latino pop culture and gossip website Guanabee has been bought by Gawker Media, online publisher of the Gawker, Jezebel and Gizmodo websites. Apparently, Gawker founder and CEO Nick Denton seeks to expand Gawker’s international influence, particularly in Latin America.

 Nick Denton and Dan-Mauser
Gawker’s Nick Denton and Guanabee’s Dan Mauser during a Guanabee party in 2009.

As part of the deal, Guanabee founder Daniel Mauser has been hired as Head of International Business, Latin America for Gawker.  He will also help launch and run Gizmodo en Español, “LA GUIA DE GADGETS,” set to debut in January of 2013, according to the announcement on Guanabee.

Folio Magazine interviewed Mauser about the acquisition.  In the interview, Mauser says Guanabee, founded in 2006, was inspired by Gawker and that he had been talking Denton, whom he has known for years, about the evolution of his company.

According to Mauser, Guanabee currently has over 400,000 monthly unique visitors, of which 85 % are Hispanics within the U.S.

About his new role, Mauser says he is charged with expanding Gawker’s properties into Spanish. Gizmodo en Español is just the start.

Filed Under: People, Print Tagged With: Daniel Mauser, Gawker, Guanabee

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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