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Méndez named EVP and CMO for MundoFox

December 12, 2012 by Veronica Villafañe

Although he has been on board for a few months, MundoFox today officially announced it has named Oswald Méndez Executive Vice President and Chief Marketing Officer for the company.  He’s based in Los Angeles and reports to MundoFox President Emiliano Saccone.

He’ll be responsible for all areas of marketing, including customer experience, advertising, promotion, web and electronic services and corporate social responsibility programs.

Méndez, who served in an internal strategic consulting role throughout the network’s launch period, was most recently SVP Lifestyle Entertainment for Fox International Channels. In that role, he oversaw the development and marketing of lifestyle entertainment for Utilísima, in both the Latin American and U.S. Hispanic markets and the creation and launch of the Fox Hispanic Media brand in 2011.

Méndez previously held multiple leadership roles in advertising and marketing agencies, including Managing Partner, Director of Integrated Communications at The Vidal Partnership (TVP) for eight years and EVP and Latina America Region Director for Universal McCann.

 

Filed Under: People, TV & Radio Tagged With: MundoFox, Oswald Mendez

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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