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Telemundo ratings soar

December 20, 2012 by Veronica Villafañe

Jose Diaz Balart and Maria Celeste Arraras
Noticiero Telemundo saw a 75% increase in viewership during the week of Dec. 10, compared to the same week in 2011.

Telemundo is boasting some of its best ratings performance in years.  The number 2 Spanish-language network is proudly reporting 2012 has delivered the best Mon-Fri primetime performance in Telemundo’s history, with an overall 4% increase in total viewers (1,349,000) compared to last year and posting significant gains – of more than 4% – in the women 18-49 demo.

During weekend primetime (Saturday-Sunday 7-11pm), Telemundo saw a 10% increase vs. 2011, averaging 897,000 total viewers.

The network attributes its stellar year to specials, election coverage, movies and novelas such as “Pablo Escobar: El Patrón del Mal.”

During the week of December 10, “Noticiero Telemundo” had a 75% increase in viewership compared to the same week last year, with a reported 1,172,000 total viewers and 565,000 adults 18-49, giving the national newscast its highest rated weekly performance since being measured in the total Nielsen sample.

Here are some other ratings highlights for the week of Dec. 10:

  • A special edition of “Noticiero Telemundo” on Saturday, December 15 at 6:30 p.m. ET averaged nearly half a million adults 18-49 and more than 1 million total viewers.
  • “Al Rojo Vivo con Maria Celeste” (5 PM ET) reported 1,300,000 total viewers and averaged 617,000 adults 18-49, its second highest weekly performance since being measured in the Nielsen sample.
  • “Un Nuevo Día” averaged 210,000 A18-49 and 420,000 total viewers, the highest rated week for a Telemundo morning show since being measured in the full Nielsen sample.

Source: Telemundo/Nielsen

 

 

Filed Under: TV & Radio Tagged With: ratings, Telemundo

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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