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Meruelo Media promotes Alvarez, hires Duarte in company restructure

January 29, 2013 by Veronica Villafañe

Meruelo_Media-logoMeruelo Media, owner of KWHY-22 in Los Angeles today announced a complete restructure of its core business and the launch of its production division, Meruelo Media Entertainment.

The company will invest over $40 Million Dollars in developing content and growing its current television distribution and station holdings.

Lino Alvarez and Bernarda Duarte
Lino Alvarez and Bernarda Duarte

As part of its restructuring, Meruelo Media’s television will now be led by Lino Alvarez, who is being promoted from VP of Sales to Vice President/GM of MundoFOX22 Los Angeles and MundoFOX32 Santa Barbara. Prior to joining KWHY, he was General Sales Manager for Estrella TV’s KRCA-62.

Bernarda Duarte has been appointed Vice President/GM of Meruelo Media and will lead the re-launch of the new subdigital Super 22 station, projected for the second quarter of 2013. Bernarda was most recently an executive for MundoFox and has previously worked as a Univision station manager in Tucson.

Lino and Bernarda will both be based in Los Angeles at the newly acquired Meruelo Studios and will continue to report to Otto Padrón, President and COO of Meruelo Media.

Filed Under: People, Programming, TV & Radio Tagged With: Bernarda Duarte, KWHY-22, Lino Alvarez, Meruelo Media, Meruelo Media Entertainment

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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