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Entravision promotes 8 to newly created EVP posts

February 21, 2013 by Veronica Villafañe

Entravision Communications announced it has promoted 8 people to newly created positions of Executive Vice President. All of the EVPs will report to Mario M. Carrera, Entravision’s Chief Revenue Officer. The following employees were promoted to Executive Vice President at a national level:

David Burke, Adriana Peña Ruiz, Edward Meléndez
David Burke, Adriana Peña Ruiz, Edward Meléndez

David Burke has been promoted to Executive Vice President, Integrated Marketing Solutions, where he will focus on creating a multi-pronged training and professional development platform for all divisions of Entravision. In addition, he’ll head the company’s revenue development efforts in the growing category of healthcare, as well as World Cup 2014.

Edward Melendez has been promoted to Executive Vice President, Integrated Marketing Solutions, National, overseeing all national revenue for television, radio spot and network assets, in addition to national digital sales.

Adriana Peña Ruiz has been promoted to Executive Vice President, Brand and Sales Development, where she will be responsible for strategic support for all revenue areas, in addition to launching and deploying new products across Entravision’s assets and the packaging of the company’s cross-platform client solutions. Entravision also appointed five regional Executive Vice Presidents, who will lead efforts across Entravision’s television, radio and digital assets within geographic areas throughout the U.S.:

Jerry Apodaca, David Candelaria, Karl Meyer, Chris Moncayo
Jerry Apodaca, David Candelaria, Karl Meyer, Chris Moncayo

Jeff Apodaca has been promoted to Executive Vice President, Integrated Marketing Solutions, Mountain Region, overseeing Entravision’s assets in Reno and Las Vegas, NV; Phoenix, AZ; Wichita, KS; Albuquerque, NM; and Aspen, Colorado Springs and Denver, CO.

David Candelaria has been promoted to Executive Vice President, Integrated Marketing Solutions, West Texas Region, overseeing Entravision’s assets in El Paso, Odessa-Midland/San Angelo and Lubbock, TX.

Rolo Duartes, a seasoned media executive with extensive experience in Latino media, joins Entravision as Executive Vice President, Integrated Marketing Solutions, Eastern Region, overseeing Entravision’s assets in Washington DC, Boston, MA; Hartford/Springfield, CT; Orlando, FL; and Tampa, FL.

Karl Meyer has been promoted to Executive Vice President, Integrated Marketing Solutions, Western Region, overseeing Entravision’s assets in California, including Los Angeles, Monterey/Salinas, Palm Springs, Sacramento, San Diego, Santa Barbara, Stockton and Yuma/El Centro.

Chris Moncayo has been promoted to Executive Vice President, Integrated Marketing Solutions, South Texas Region, overseeing Entravision’s assets in McAllen, Corpus Christi and Laredo.

Filed Under: People, TV & Radio Tagged With: Entravision, executive vice president promotions

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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