• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives

Unimás’ Fernandez-Rocha reassigned to UTG

February 5, 2013 by Veronica Villafañe

Luis Fernández-Rocha, Sr Vice President of Telefutura Network for the past year, is no longer leading the recently renamed Unimás broadcast network.

Fernández-Rocha has been pulled off that job and returned to the Univision Television Group (UTG) as Regional Vice President, responsible  for UTG stations in Raleigh and Atlanta.  He will also be in charge of launching sales teams in Tampa, Raleigh and Miami for Bounce TV stations and will have additional corporate responsibilities at the station group.

He’ll remain based in Miami and report to Kevin Cuddihy, President of Univision Television Group.

A 25-year veteran of Hispanic media, Fernández-Rocha was SVP and Regional Director for UTG from May 2002 to January 2012.  He previously spent 10 years as VP and General Manager at Telemundo’s WSCV-51 in Miami.

Univision has not yet announced who will replace Fernández-Rocha at Unimás. Carlos Bardasano, VP of Programming & Original Production will continue to lead programming at UniMás, reporting to Alberto Ciurana.

Filed Under: People, TV & Radio Tagged With: Luis Fernandez-Rocha, Telefutura, UniMas, Univision Television Group, UTG

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Alice Solis

Alice Solis named regional VP of Sales of Telemundo’s Arizona and El Paso stations

March 23, 2023

Tsi-tsi-ki Felix

Anchor Tsi-tsi-ki Félix exits Entravision San Diego

March 22, 2023

Alexa Rodriguez

Alexa Rodríguez upped to news director at WNJU

March 22, 2023

Maria Elena Ponticiello

Meteorologist María Elena Ponticiello joins Univision Chicago

March 16, 2023

Annabelle Sedano

Annabelle Sedano crosses over from Univision 34 to NBC4 as weekday anchor

March 15, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy