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Univision Deportes adds new VP of marketing

February 11, 2013 by Veronica Villafañe

MarcoLiceagaMarco A. Liceaga has been named Vice President of Marketing and Promotions for Univision Deportes. He’ll be based in Miami and report to Juan Carlos Rodriguez, President of Univision Deportes.

In his new role, Liceaga will oversee all strategic marketing and brand building for Univision’s sports properties across all media platforms.

Liceaga joins Univision Deportes from Soccer United Marketing, the marketing arm of Major League Soccer, where he was Senior Director of SUM International. He was previously Marketing director for Major League Soccer and Soccer United Marketing.

Prior to SUM, he was a Broadcast and New Media manager at NFL International, overseeing the league’s media business out of the NFL office in Mexico.

Filed Under: People, TV & Radio Tagged With: Marco A. Liceaga, Univision Deportes

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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