In his new role, he’ll be in charge of day to day news operations. He says his news team works hard to compete:
“We are always trying to do more, and play like we are in a bigger market. I work with my anchors and reporters to make them better, so they can move on to a bigger market, doing what they love to do.”
That philosophy is shared with his predecessor.
“My former news director Luis Cruz mentored me to be the person I am today. With the many things I’ve learned from him and other great leaders that have come through our doors, I am confident I’ll be able to take our team to the next level.”
Ernesto, a native Yuman, has been at KYMA since June 2009, when he was hired as a producer – his first TV job. He was promoted to Managing Editor in 2011 and officially promoted to News Director last Friday, March 8.