• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives

Top execs leave Univision Radio, join SBS

April 1, 2013 by Veronica Villafañe

Stephen Hobbs joins older brother Jack, who was named EVP of Corporate Sales at SBS.
Stephen Hobbs joins older brother Jack, who was named EVP of Corporate Sales at SBS.

Univision Radio is experiencing an exodus of some of its top sales executives. In just the last week, it has lost 3 key members of the corporate sales and entertainment team.

All of them have left to join Spanish Broadcasting System (SBS).

Last Sunday, Stephen Hobbs resigned from his job as VP of Entertainment at Univision Radio, to follow older brother Jack over to SBS.  Stephen has just been named VP of Entertainment at SBS.

His brother Jack resigned after 28 years helping build the company into today’s Univision Radio.

Shadorf-Boretti
Bill Shadorf and Dave Boretti

On Thursday night, Bill Shadorf quit his job as Vice President of Corporate Sales at Univision Radio. He’ll be taking over as VP and Regional Manager for SBS.

And Dave Boretti left his job as SVP Strategic Initiatives, Univision Radio Corporate Sales on Friday night.

It had been initially reported that Boretti had been hired at SBS, but in an email statement to Media Moves, he wrote: “For the record, I did resign from Univision last Friday, but have not joined SBS and am considering several different options, SBS being one of them.”  He added that he “will be committing shortly to new job.”

“All these guys worked for me in corporate sales at Univision Radio,” says Jack Hobbs. “It’s a great thing for SBS.  They have some power house guys coming to them.”

Jack Hobbs says he didn’t recruit any of the execs who decided to jump ship.  He says they all independently approached SBS after he left.

“There was a loyalty factor and an environmental factor.  They were looking at new challenges and the ability to think outside the box more than what was corralled at Univision, which is probably one of the bigger issues that had people starting to think about what was going on in the company,” says Hobbs.

When asked if there are institutional problems at Univision Radio, he would only say that “there’s now such a multi-layered decision making process that it’s starting to affect risk-taking.” But he insists, “It’s still a great company with a lot of potential in the market.”

Hobbs is confident he’ll be able to bring new ideas and help SBS become a leader in the industry. “I’ve got four good guys with me.  We’re going to kick it.  It’s going to be a challenge, but we have a lot of people who want us to succeed….We’re going to tear it up in 2013.”

Hobbs says SBS is in a great position to grow: “The company has four delivery channels – television, radio and digital delivery as well as the personal, in-touch concert delivery, where we can reach the consumer. We’re going to build it out to be competitive in the market and be #1 in the market, and the advertising community will see we’re shooting for that. We’ll also be building new relationships with other partners in the TV and radio world to extend the delivery.”

Although radio is the main delivery, Hobbs says having the “four tiers” was the most attractive “hook” for him and his team. “We have the sales know how and we have the routes. Now, its about building up the programs and the distribution system.

Raúl [Alarcón] has made a considerable investment in upgrading the programming, but also bringing in new people to sell, bring in new ideas and just an overall positive outlook to the community that he’s in it for the long haul.”

SBS has experienced its share of financial difficulties over the past few years.  The company is scheduled to release its fourth quarter and full year 2012 financial results after the close of market today and will host a conference call to discuss them on Tuesday, April 2, 2013 at 11:00 am ET.

 

Correction: April 3, 2013

An earlier version of this article stated that Dave Boretti had immediately joined SBS after his resignation from Univision Radio.  In an email statement to Media Moves sent on April 3, he wrote that wasn’t the case and that he is currently considering several job options, including one at SBS.

 

 

Filed Under: People, TV & Radio Tagged With: Bill Shardorf, Dave Boretti, Jack Hobbs, SBS, Stephen Hobbs, Univision Radio

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Rosemary Mercedes

Rosemary Mercedes promoted at BBC

March 29, 2023

Manuel Martinez

Telemundo Stations President Manuel Martínez retires

March 28, 2023

Alice Solis

Alice Solis named regional VP of Sales of Telemundo’s Arizona and El Paso stations

March 23, 2023

Tsi-tsi-ki Felix

Anchor Tsi-tsi-ki Félix exits Entravision San Diego

March 22, 2023

Alexa Rodriguez

Alexa Rodríguez upped to news director at WNJU

March 22, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy