Univision’s flashy upfront presentation included Steve Mandala, EVP of Advertising and Sales dancing with other sales executives on stage, President César Conde announcing a partnership with filmmaker Robert Rodriguez and launch of El Rey Network, and CEO Randy Falco doing a parody of the AT&T commercial where a group of children are outraged over the “less is more” concept.
The objective of the entire presentation: to point out that English-language networks offer advertisers less for their dollars compared to what Univision’s multi-platform “One for All” solutions can deliver.
Here’s the “Randy commercial”:
Univision emphasized its digital and on-demand offerings, which include UVideos and the soon to launch Flama. Most of the new slate of shows for the next season are Televisa productions.
Here’s the 2013/2014 programming lineup for the Univision Communications properties:
“Mentir para Vivir” – starring Mayrín Villanueva, David Zepeda, Diego Olivera and Altair Jarabo. Produced by Rosy Ocampo (“Por Ella Soy Eva” and “La Fuerza del Destino“) and written by Maria Zarattini author of “Amor Real” and “Sortilegio.” (Monday- Friday, Primetime – Televisa)
“Libre Para Amarte” (Free to Love) – Singer Gloria Trevi makes her telenovela debut in this telenovela that also stars Gabriel Soto (“Un Refugio Para el Amor”) and Eduardo Santamarina (“Velo de Novia” and “Rubi”). (Monday – Friday, Primetime – Televisa)
“La Mujer del Vendaval” – Featuring Ariadne Díaz (“Mañana es Para Siempre”) and José Ron “La Que No Podía Amar”), produced by Mapat L. de Zatarain. (Monday – Friday, Primetime – Televisa)
“Durmiendo con mi Jefe” – A modern Mexican twist on the classic sitcom “The Odd Couple,” featuring comedian and producer Jorge Ortiz de Pinedo and “Hoy” co-host Raúl Araiza. (Primetime – Televisa)
“Todo Incluido” – sitcom showcasing the alter egos of comedian Adrian Uribe as well as other Mexican comedians, sports figures, actors, and singers who make cameos each week. (Primetime – Televisa)
“Casate Conmigo” – features Valeria Mejia, a woman who flees the altar for the third time. Cast includes Galilea Montijo, Arath de la Torre, Paul Stanley and Jorge Poza. (Primetime – Televisa)
“Va Por Ti” – In search of the next music superstar, twelve of the biggest names in Latin music will join amateur singers as they compete to help them win the opportunity of a lifetime – the chance to become the newest Latin music star and secure a multiplatform deal with Univision and millions of dollars in prizes. Co-produced by Televisa and Univision. (Sunday, Primetime – Univision and Televisa)
“¡Mira Quién Baila! 4” – The hit reality dance competition returns bigger than ever in its fourth season. (Sunday, Primetime – Univision Studios and Endemol)
“Nuestra Belleza Latina 8” – the reality drama, talent contest and beauty pageant all rolled into one, returns for the 8th season. (Sunday, Primetime – Univision Studios)
“Parodiando 3” – Comedy show featuring contestants competing as the top celebrity impersonator. Héctor Sandarti hosts. (Sunday, Primetime – Televisa)
Ten documentary films in partnership with Participant Media – Through an innovative and groundbreaking joint venture, Univision News and Participant Media (producers of “Lincoln,” “The Help” and “An Inconvenient Truth”) have come together to produce and market aseriesof 10 compelling documentaries drawn from the headlines, and produced in both Spanish and English for television, online and mobile distribution.
“Metástasis” – Based on the critically acclaimed American series “Breaking Bad,” “Metástasis” is the story of a struggling high school chemistry teacher who is diagnosed with inoperable lung cancer. He turns to a life of crime, producing and selling meth with a former student with the goal of securing his family’s financial future before he passes away. (Primetime – Sony Pictures Television)
“La Selección” – With the upcoming 20th anniversary of Colombia’s legendary 1994 World Cup team and their 5-0 victory over rival Argentina – one of the most inspiring stories in all of soccer history – UniMás presents the Caracol production of “La Selección.” Told for the very first time, it is based on the true stories of the four principle stars of the team, El Pibe Valderrama, Freddy Rincón, René Higuita and Faustino Asprilla. (Primetime – Caracol)
“La Viuda Negra” – based on the true story of Griselda Blanco, “the Cocaine Godmother,” who virtually ruled the Miami drug trade in the 1970s and early 1980s. Born an illegitimate child in a bordello in Colombia, she grew up on the backstreets and learned how to use her charms and wits to start a life of crime that eventually took her to Miami. There she became the undisputed queen of the illegal drug trade with Colombia. Married four times, she killed each of her unfortunate husbands, thus earning the name “The Black Widow.” (Primetime – RTI)
“Gossip Girl Acapulco” – Based on the successful American series, “Gossip Girl Acapulco” is a look into the privileged and often turbulent lives of an elite group of beautiful young people in Acapulco. It will be the first time a dramatic series airs simultaneously in the U.S. by Univision and in Mexico by Televisa. (Primetime – El Mall)
“La Madame” – Starring former Miss Universe Alicia Machado as “La Madame,” who runs a network of beautiful women and established models who offer their services to prominent men. (Primetime – RTI)
“Cloroformo” – Story of five boxers who train at a gym in Mexico City, their manager, and a promoter who has seen the former glory of the sport deteriorate to its present, unseemly state. Starring Osvaldo Benevides, Tenoch Huerta, Gustavo Sánchez Parra, Alex Perea and Zuria Vega, “Cloroformo” also features special guest appearances by Mike Tyson, Sugar Ray Leonard and Julio César Chávez. (Primetime – Televisa)
“Diablo Guardián” – The series features a 15-year-old girl, who is always at odds with her parents and wants no part of their plans for her in Mexico. She steals more than $100,000 and crosses the Mexican border into the U.S. She settles in New York City to fulfill her dream of living ‘the good life’ in the Big Apple. But money has a way of running out and she finds out the hard way that survival for a young, unskilled, immigrant girl comes at a price. “Diablo Guardián” is based on the best-selling novel and adapted by Gustavo Bolivar, writer of “El Capo” and “Sin Senos No Hay Paraiso.” (Primetime – RTI)
“Los Héroes del Norte 3” – This comedic adventure returns narrating the fun of five characters who meet under the worst of circumstances and form a band in their search for stardom within the world of norteño music. (Primetime – Televisa)
“#Hoy Soy Nadie” – Mateo Blanco is a skilled programming designer who works at a well-known newspaper, and whose fate is turned upside down. Having committed a small fraud to his company, the owner sends Mateo on a strange mission in exchange for his freedom: he must collect blood samples from 15 young men and women from a list – without them or anyone suspecting it – in order to determine their possible identities as a missing heir. Now Mateo will have to rely on social media and his skills to find everyone on the list, adopting a different persona for each to infiltrate their lives, while keeping his task carefully hidden from his family and friends. (Primetime – Televisa)
“Místico e Inexplicable” – docu-reality series hosted by Victoria Moreno that explores the paranormal. From UFOs, paranormal encounters and crop circles, to the Mayan calendar and stigmata, this show offers viewers a window into the mystic world. (Weekend – Galavisión)
“México” – A series of hour-long documentaries dedicated to the experience of Mexico through its history, culture, sports and people. These documentaries have salvaged an archive of memories, as well as the country’s present and past. Featured shows include ‘La Vida de Chespirito’ (The Life of Chespirito), ‘Sara Garcia,’ ‘Tianguis and Mercados,’ ‘La Televisión Mexicana’ (Mexican Television), ‘Cómicos Mexicanos’ (Mexican Comedians), ‘Detrás de la Cocina Mexicana’ (Behind the Mexican Kitchen) as well as unforgettable sports stories. These are just some of the topics of this true video library of Mexico to be inherited by future generations. (Weekend – Galavisión)
Univision Deportes brings extensive coverage of the world’s most popular sport that includes the end to the Liga MX Liguilla season, the FIFA Confederations Cup live from Brazil, the CONCACAF Gold Cup, the FIFA U-20 World Cup live from Turkey, as well as highly-anticipated matches featuring the U.S. National Team, the Mexican National Team, the German National Team, plus MLS matches including the 2013 MLS All-Star Game.
The summer of sports will feature more than 100 games and 3,000 hours of live soccer over a period of 90 days. In addition to soccer, Univision Deportes will continue its live coverage of Formula One racing, broadcasting qualifying races on Univision Deportes Network, and races on both UniMás and Univision Deportes Network.