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Malavé named VP Consumer & Entertainment PR at Univision

July 9, 2013 by Veronica Villafañe

Iveliesse MalaveIveliesse Malavé has been named Vice President of Consumer and Entertainment Public Relations. She’ll be based in Miami and report to Mónica Talán, EVP of Corporate Communications and PR.

In this newly created role, she’ll oversee all of Univision’s consumer PR and publicity efforts.

Iveliesse was most recently SVP in the Miami/Latin America office of Fleishman-Hillard, representing top consumer brands. She was also a member of FH Hispania, Fleishman-Hillard’s national Hispanic communications practice.

She previously led Euro RSCG Magnet Latino, where she developed and managed nationwide Hispanic campaigns for consumer brands and large U.S. government agencies, such as the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC).

Filed Under: People, TV & Radio Tagged With: Iveliesse Malavé, Univision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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