It looks like “Piolín’s” fall from grace has opened the market doors for other competitors to gain ground.
LBI Media has launched “El Show De Don Cheto” into national syndication. The first radio station signing up is Portland’s 93.1 El Rey which previously aired “Piolín por la mañana.”
The “Don Cheto” radio show launched in 2005. It airs Mon-Fri 5 to 11 am and Saturdays from 5 to 10 am in LA’s Que Buena 105.5 FM.
Known as “El Hombre del Vozarrón” (“the loud-voiced man”), Don Cheto is a radio and television entertainer as well as a musician. He recently spoofed the Ganga style video with his own version – which has gone on to generate nearly 40 million views.
