NUVOtv announced today it has named Sylvia Aguilera-Hart Vice President/Creative Director of On-Air Promotion.
In this newly-created position, she’ll be responsible for on-air promotion and all short form video creation. She is based in Los Angeles and reports to Laura Masse, EVP of Marketing.
Aguilera-Hart joins NUVOtv from NBC Universal, where she has worked since 1999 as director, on-air promotion. She was promoted to VP, on-air promotion in 2006. In this role, she was involved in strategy and execution of all on-air campaigns for series including “The Voice,” “Revolution,” “Parenthood” and “The Office.”
She also handled special projects including upfront presentations and cross-divisional corporate initiatives. In the multicultural arena, Aguilera-Hart had direct oversight for various projects including the launch of Spanish-language novelas, reality programs and the first-ever Olympics broadcast on Telemundo.
Earlier in her career, she was a writer/producer/editor in the on-air promo group at ABC Television, editing promos for all ABC shows and acting as writer/producer/editor for ABC Daytime promos.
