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Valls named EVP Ad Sales at Hemisphere Media Group

October 30, 2013 by Veronica Villafañe

Former Univision Network Sales Sr VP Nicolás J. Valls has been named Executive VP of Advertising Sales for the newly-formed Hemisphere Media Group.

In this newly-formed role, Valls will oversee national spot sales for WAPA Television and ad sales for WAPA America—the two currently ad-supported networks under the Hemisphere umbrella.

Before leaving Univision in 2012, Valls had been with the company for over 25 years.  He started  in 1986 as a regional sales representative when it was the Spanish International Network (SIN). He moved up the ranks, serving in various sales and marketing roles until being promoted to one of three SVP positions in network sales.

Prior to being named SVP of Network Sales at Univision, Valls spent 7 years as SVP, Partnership marketing group, responsible for creating a custom marketing innovation team that conceived and executed tailored marketing programs for top 100 advertisers. He also worked with the network’s programming teams on developing branded entertainment formats like Mira Quien Baila, Premios Juventud and Nuestra Bellaza Latina.

Filed Under: People, TV & Radio Tagged With: Hemisphere Media Group, Nicolás J. Valls, Univision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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