In this newly-formed role, Valls will oversee national spot sales for WAPA Television and ad sales for WAPA America—the two currently ad-supported networks under the Hemisphere umbrella.
Before leaving Univision in 2012, Valls had been with the company for over 25 years. He started in 1986 as a regional sales representative when it was the Spanish International Network (SIN). He moved up the ranks, serving in various sales and marketing roles until being promoted to one of three SVP positions in network sales.
Prior to being named SVP of Network Sales at Univision, Valls spent 7 years as SVP, Partnership marketing group, responsible for creating a custom marketing innovation team that conceived and executed tailored marketing programs for top 100 advertisers. He also worked with the network’s programming teams on developing branded entertainment formats like Mira Quien Baila, Premios Juventud and Nuestra Bellaza Latina.