• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives

El Rey Network adds 3 execs to its team

December 3, 2013 by Veronica Villafañe

El Rey Network has announced the names of the marketing and communications executive team that will spearhead the  launch of the new cable network scheduled for later this month.

Chad Blankenship joins the network as Vice President, Consumer Marketing. Jose Antonio Hernandez is Vice President, Trade Marketing, and Clarissa Colmenero, Executive Director, Public Relations & Communications.  They will all report to Antoinette Alfonso Zel, El Rey Network’s COO.

Jose Antonio Hernandez,  Clarissa Colmenero and Chad Blankenship (L to R).
Jose Antonio Hernandez, Clarissa Colmenero and Chad Blankenship (L to R).

Chad Blankenship spent the last 8 years at ESPN. During his tenure at the sports network, he held several high-level marketing roles. He was previously Advertising/Brand Manager for NYC2012, where he led domestic marketing efforts for New York City’s bid to host the 2012 Olympic Games. Before that, he was an account executive at several ad agencies.

Jose Antonio Hernandez was most recently senior account director at La Comunidad, an independent creative agency, heading up multi-platform marketing campaigns for the agency’s key clients including Apple.  He previously worked in the TV and music industry at AEG Live and Universal Music marketing crossover artists like Enrique Iglesias, among others. He also spearheaded the Latino initiative for Rock the Vote and worked at MTV Latin America.

Clarissa Colmenero was most recently Executive Director, Publicity at Summit Entertainment Studios where she led the East Coast-based publicity team.  While at Summit Entertainment, she worked on campaigns for all five The Twilight Saga films and the Academy Award campaign for The Hurt Locker, among other films.  She previously helped execute campaigns at Paramount Vantage for films such as There Will Be Blood and Babel. She began her career on the agency side at PMK/HBH and 42West.

El Rey Network, scheduled to  launch this month, is a new 24-hour English-language network founded by filmmaker Robert Rodriguez. The network’s action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, horror/sci-fi and next-generation sports.

El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.

 

Filed Under: People, TV & Radio Tagged With: Chad Blankenship, Clarissa Colmenero, El Rey Network, Jose Antonio Hernandez

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Alice Solis

Alice Solis named regional VP of Sales of Telemundo’s Arizona and El Paso stations

March 23, 2023

Tsi-tsi-ki Felix

Anchor Tsi-tsi-ki Félix exits Entravision San Diego

March 22, 2023

Alexa Rodriguez

Alexa Rodríguez upped to news director at WNJU

March 22, 2023

Maria Elena Ponticiello

Meteorologist María Elena Ponticiello joins Univision Chicago

March 16, 2023

Annabelle Sedano

Annabelle Sedano crosses over from Univision 34 to NBC4 as weekday anchor

March 15, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy