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Fox Hispanic Media takes upfront on the road

February 26, 2014 by Veronica Villafañe

image002FOX Hispanic Media (FHM), the advertising sales arm of FOX’s portfolio of Spanish-language brands, is doing a four-city Upfront tour to interact directly with advertisers across the country.

The road show that will pitch MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life to clients will begin the first week of April in Miami. It will then move to  Chicago, Los Angeles and end up in New York the first week of May.

The tour coincides with the launch of Conexiones, a FOX Hispanic Media Ad Sales unit that will provide clients expanded opportunities with Cross-Platform Solutions, Consumer Insights and Analytics, Content Amplification and Partnerships, in addition to linear television investments.

MundoFox will hold a special event for advertisers on the May 14 at lunch time during Upfront week in New York City.

Filed Under: Programming, TV & Radio Tagged With: Conexiones, Fox Hispanic Media, MundoFox, Upfront 2014

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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