FOX Hispanic Media (FHM), the advertising sales arm of FOX’s portfolio of Spanish-language brands, is doing a four-city Upfront tour to interact directly with advertisers across the country.
The road show that will pitch MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life to clients will begin the first week of April in Miami. It will then move to Chicago, Los Angeles and end up in New York the first week of May.
The tour coincides with the launch of Conexiones, a FOX Hispanic Media Ad Sales unit that will provide clients expanded opportunities with Cross-Platform Solutions, Consumer Insights and Analytics, Content Amplification and Partnerships, in addition to linear television investments.
MundoFox will hold a special event for advertisers on the May 14 at lunch time during Upfront week in New York City.