FLUENCY, Telemundo’s new multiplatform production studio will launch “ISA,” its first original feature film in June, with its television debut on Syfy and mun2.
The new 80-minute made-for-multiformat movie will be available via mobile, digital, VOD, and television platforms.
For the film, studio producers heavily weaved in product integration from Samsung, its main sponsor.
They also turned to popular social media stars to bring the characters of “ISA” to life, to leverage their followers. Among them, Sabi, a musician whose collaborations with Wale and Cobra Starship have garnered more than 83 million views, and comedian Eric Ochoa, who has over one million followers on YouTube.
Based in Los Angeles, Fluency was launched last year to develop and produce original content for U.S. Hispanics in Spanish and English.
English-language sponsor-friendly, English-lingo fare with the potential to reach crossover auds. Writer and director of “Isa” is
José Márquez, Telemundo’s VP of Production and Development, heads FLUENCY and is the writer/director of “Isa.”