Telemundo can boast a great premiere for its second season of “La Voz Kids.” The music reality competition reached a cumulative audience of 3,467,000 total viewers and 1,630,000 adults 18-49 on Sunday night, according to Nielsen.
Produced for the first time out of Universal Studios Florida, the show averaged 2,148,000 total viewers. That was a 27% increase versus season one premiere.
“La Voz Kids” outperformed Univision as the highest ranked Spanish-language television show in the time period on local Telemundo stations in San Francisco, Chicago, Phoenix and Denver among adults 18-49 and total viewers.
In the social TV front, “La Voz Kids” ranked #1 among Hispanic Networks ranked by Unique Audience, according to Social Guide.
Social activity for the show generated 932,000 impressions and close to 40,000 tweets resulting in #LVKParty trending in the US within five minutes of the show and trending worldwide on Twitter. Across Telemundo.com, mobile web and apps, “La Voz Kids” garnered over 130,000 unique users, a 70% gain from season one premiere.
Source: Nielsen, NPM Live+SD, 3/16/14, fast national program ratings. Reach based on NPM fast cume, 6+ minute qualifier. NSI ratings, Live+SD, 3/16/14; ranking on impressions based on overnight preliminary data. Omniture SiteCatalyst