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Sánchez Sobrino named GM at WTMO

April 17, 2014 by Veronica Villafañe

Alex Sanchez SobrinoAlejandro “Alex” Sánchez Sobrino has been named Vice President and General Manager of WTMO Telemundo Orlando effective immediately.   He’ll report to Ronald J. Gordon, CEO of ZGS.

He was most recently Executive Vice President of EPMG, a multicultural media buying and planning company. He was previously VP of Marketing and Advertising for the Houston Chronicle and General Manager and Publisher of its Spanish-language weekly La Voz . From 2007 to 2012, he was Publisher of the Dallas Morning News’ Spanish-language pub Al Día. 

Before that, he was VP and General Manager for LBI Media in Dallas and GM for Entravision in Monterey, CA. He was one of the first executives to join Radio Unica Inc. in 1998, holding the position of VP and GM in Houston.

Prior to joining Radio Unica, he was Vice President of Marketing and Sales for the Dallas Cowboys where he hosted and produced the team’s show Cadena de Plata. 

 

Filed Under: People, TV & Radio Tagged With: Alejandro Sánchez Sobrino, Telemundo, ZGS

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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