Originally founded in 1999, Todobebé previously operated as a digital publishing company with private equity backers. It grew to become a multimedia company, that produced TV, radio, digital, social media and print content, before shutting down in 2012.
Entravision acquired the brand in 2013. Still centered on a Web site, Entravision is focusing on expanding Todobebe.com’s offerings to include branded content and programming on mobile, TV, radio and point-of-sale marketing services.
Entravision is promoting the brand with local segments hosted by Entravision reporter Vanessa Bernal during Univision’s “Despierta America,” as well as features, specials, digital chats, and personal appearances also featuring Bernal.
Entravision named Vanessa Bernal, a reporter from its television station in Colorado, to be the brand ambassador of Todobebé. She’ll host local segments during the Univision’s “Despierta America.”