Entravision Orlando has hired Humberto Hormaza as its VP of Integrated Marketing Solutions.
In his new role, Hormaza will oversee local sales for the company’s television, radio and digital platforms, which include Univision Orlando (WVEN-TV), UniMás Orlando (WOTF-TV), LATV Orlando and Salsa 98.1FM (WNUE-FM).
Before taking the job at the Entravision-owned station in Orlando, Hormaza was Local Sales Manager for América CV Network in Miami. During his 3 years there he oversaw sales for America TeVé (WFUN-TV), TeVeo (WJAN-TV), and was part of the initial launch team of MundoFox in Miami.
He previously spent 8 years as Sales Manager for WFOR-TV and WBFS-TV, the O&O CBS television stations in Miami.