Just one day shy of ending the February 2015 Nielsen Sweeps, KWHY-22, the MundoFox flagship station in Los Angeles, announced it has posted its strongest ratings book since the launch of the network in August 2012.
According to Nielsen data provided by KWHY, MundoFOX 22 is now out-performing KFTR, the UniMás network station in Los Angeles, in average primetime ratings among Adults 18-49 and Adults 25-54.
Here are some of MundoFox 22’s February 2015 Sweeps highlights:
- Highest monthly average primetime ratings, Monday to Friday, 7-11 p.m., since the launch of the network, among both Adults 18-49 and Adults 25-54.
- For the first time since of the launch of MundoFox, KWHY beat KFTR UniMás in average primetime ratings for the key demo of Adults 18-49 (0.42 NSI rating vs. 0.40), and continues to outpace KFTR among Adults 25-54 (0.59 vs. 0.45).
- MundoFox 22 outperformed KRCA-62 Estrella TV at 7 p.m., ranking third, behind KMEX Univision 34 and KVEA Telemundo 52 in Los Angeles.
Additionally, KWHY has posted growth in average primetime ratings for six consecutive months, starting in August 2014 and had “Year-to-year” ratings growth for both Adults 18-49 (+24% from February 2014) and Adults 25-54 (+48%).
KWHY’s digital superstation, Super 22 (Channel 22.2), also posted “year-to-year” growth in average primetime ratings among both Adults 18-49 (+67%) and Adults 25-54 (+50%).
Source: Los Angeles NSI Ratings, February 2015