Univision today released February sweeps numbers that show its broadcast stations in Los Angeles, Houston and Dallas ranked No. 1 in early and late local news among Adults 18-49.
In Los Angeles and Houston Univision broadcast stations was also No. 1 in early and late local news with Adults 25-54, but the stations didn’t get the top win in the same newscasts among the 18-34 demo.
For the fourth consecutive sweep period, KMEX Univision 34 in Los Angeles ranked No. 1 in Primetime among Adults 18-49, regardless of language, ahead of ABC, CBS, FOX and NBC stations.
Additional highlights:
Univision stations delivered the No. 1 early local news among:
· Adults 18-49 and Adults 25-54 in Los Angeles, Houston and Dallas
Univision stations delivered the No. 2 early local news among:
· Adults 18-49 in New York, Miami, Phoenix and Sacramento
· Adults 25-54 in New York, San Francisco and Phoenix
Univision stations delivered the No. 1 late local news among:
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 25-54 in Los Angeles and Houston
Univision stations delivered the No. 2 late local news among:
· Adults 18-49 in Phoenix
· Adults 25-54 in Dallas and Phoenix
Source: Nielsen, NSI, Feb15, (1/29/15-2/25/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Live+SD.
