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Discovery U.S. Hispanic and mitú ink development deal

June 26, 2015 by Veronica Villafañe

Discovery - mituDiscovery U.S. Hispanic and mitú network have signed a multiplatform development agreement to produce a slate of original digital and television series around mitú’s most successful social influencers.

As part of this deal, the networks will develop long form series and digital assets in both English and Spanish customized for different social platforms, such as YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest and Periscope.

According to the companies, the programming, which aims to be culturally relevant for Latino millenials, will premiere on Discovery en Español and Discovery Familia with complementing content across mitú’s digital properties.

This deal builds on the success of the two series mitú produced for Discovery Familia in 2014, “Gurús de Belleza” and “Casa Linda,” which grew their respective time slots by 213% among women 18-34.

Filed Under: Digital, TV & Radio Tagged With: Discovery U.S. Hispanic, MiTu

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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