René Santaella has been upped from Vice President to Senior Vice President, Global Ad Strategy & Operations at Sony Pictures Television.
In his new role he manages the global ad sales strategy and operations for free streaming network Crackle.
He also leads global programmatic, ad platform and audience measurement initiatives at Sony Pictures Television Digital Networks and oversees ad solutions, ad operations, and sales marketing in the U.S. for PlayStation.
Prior to joining Sony Pictures Television, he spent 5 years at Disney as Director, Ad Solutions & Ad Sales Marketing.
