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Local TV news viewership up early morning, noon and 7 pm

July 20, 2015 by Veronica Villafañe

Despite a steady erosion of viewers in morning, early evening and late night, broadcast TV continues to be popular for local news consumption, according to a recent Pew study.

Even though local TV affiliates have lost on average 12% of their viewers since 2007, there has been an increase in viewers – just not at the traditional time slots.

Pew local TV news charts

The Pew study points to a growth in local TV news viewership at stations that have newscasts very early in the morning, at midday and at 7 pm.

Local TV stations’ expansion of news programming to nontraditional hours has driven the growth in 2014:

* 320 stations aired news at 4:30 pm – up 18% from 2013
* 328 stations aired local news at midday – up 11% from 2013
* 357 stations had a 7 pm newscast – up 13% from 2013

The Pew study shows the biggest increase in news viewership was during the 7 pm time slot – 11% – compared to 2013.

Even with these gains, the total number of viewers for these dayparts don’t come close to the the averages in a traditional time slot.

While 4:30 am newscasts averaged 3.1 million viewers, 11 pm newscasts attract 23.9 million.

Filed Under: TV & Radio Tagged With: local newscasts, Pew study

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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