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LATV to debut new look

August 19, 2015 by Veronica Villafañe

LATV-Life-acentoLATV will be sporting a new look starting next month. The network plans to launch its 2015 fall season with a more colorful look, a new promotional campaign and the new theme “Life Con Acento.”

The campaign was conceptualized in-house as part of a collaborative effort by LATV’s creative team that included Daniel Vélez, Luis Cárdenas, Lina Cordero, Armandina Cueva, and Humberto Guida.

“We have been brainstorming for a few months and decided that LATV brings a unique accent, an attitude to all its programming,” says COO Luca Bentivoglio.

According to Bentivoglio, the creative team’s goal was to harness that “accent” and attitude to highlight how the network “reaches the Latino millenials in a unique way.”

The campaign will launch on September 14, set to coincide with Hispanic Heritage Month. It will feature short-form segments and vignettes that highlight the stories found on LATV Networks and its subsidiaries American Latino TV and LatiNation, such as Wáchale- Comedy Con Acento, MíVox- Profiles Con Acento, L-Flíck- Movies Con Acento, Rókale – Music Con Acento, Ráw- Streetlife Con Acento and more.

Filed Under: TV & Radio Tagged With: LATV

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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