The broadcast of Telemundo’s first-ever Latin American Music Awards got to a good start. The live show reached a cumulative audience of 3,800,000 total viewers and 1,800,000 adults 18-49, according to Nielsen.
The inaugural show, hosted by singer/actress Lucero and featuring top musical acts such as Daddy Yankee, Paulina Rubio, and Yandel, averaged 2,080,000 total viewers and 997,000 adults 18-49.
Locally, the “Latin American Music Awards” ranked as the #1 show in its time slot, regardless of language, among adults 18-49 in Miami and Houston.
The show, which ended with a musical tribute to Celia Cruz, also ranked as the #1 most socially engaging program for the night on Facebook, Twitter and Instagram across all US Hispanic networks with 267,000 mentions, reaching 12.1 million users worldwide on Facebook.
Here’s the list of the Latin AMA winners:
Artist of the Year: Enrique Iglesias
New Artist of the Year: J Balvin
Song of the Year: “El Perdón,” Nicky Jam & Enrique Iglesias
Album of the Year: “A Quien Quiera Escuchar,” Ricky Martin
Favorite Female Artist: Gloria Trevi
Favorite Male Artist- Pop/Rock: Enrique Iglesias
Favorite Song- Urban: “Sígueme y Te Sigo,” Daddy Yankee
Favorite Artist- Tropical: Romeo Santos
Favorite Collaboration: “El Perdón,” Nicky Jam & Enrique Iglesias
Favorite Duo or Group: Camila
Favorite Song- Pop/Rock: “La Mordidita,” Ricky Martin feat. Yandel
Favorite Male Artist- Regional Mexican: Louis Coronel
Favorite Duo or Group- Regional Mexican: Julión Álvarez y su Norteño Banda
Favorite Song- Regional Mexican: “Y Así Fue,” Julión Álvarez y su Norteño Banda
Favorite Male Artist- Urban: Daddy Yankee
Favorite Song-Urban: “Sígueme y te Sigo,” Daddy Yankee
Favorite Crossover Artist: Demi Lovato
Favorite Song-Tropical: “La Gozadera,” Gente de Zona feat. Marc Anthony
Favorite Dance Song: “I Want You To Know,” Zedd feat. Selena Gomez
Favorite Streaming Song: “El Perdón,” Nicky Jam & Enrique Iglesias
Favorite Duo or Group- Urban: Gente de Zona