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iHeart Chicago’s 97.5 FM drops ESPN Deportes

November 24, 2015 by Veronica Villafañe

iHeartMedia-ESPN-Radio-Chicago verticaliHeart Media Chicago has decided to end its relationship with ESPN Deportes.

iHeart has signed a new local marketing agreement with Chicago businessman Pedro Segura, who will flip the 97.5 FM to a Mexican Regional format.

The radio station, which launched ESPN Deportes on February 1, 2012, will be rebranded to become 97.5 FM Poder as of February 1, 2016.

Alfredo Lopez
Alfredo López

Segura is leasing the station, which will be run by his newly created Show Time Media unit.

Former Univision Radio exec Alfredo López will be the GM of 97.5 FM Poder.

López has been VP of Sales for 97.5FM ESPN Deportes in Chicago since February of this year. He was previously General Sales Manager for iHeart Media.

No word yet if ESPN Deportes will seek another radio outlet in Chicago once it loses its spot on 97.5 FM.

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Filed Under: TV & Radio Tagged With: Adolfo Lopez, ESPN Deportes Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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