Benjamín Salinas, TV Azteca’s recently appointed CEO, today announced Mintz’s arrival to the Mexican broadcaster to “reinforce the strategic design and contribute to the long-term vision of the company” as it continues its “process of reinvention.”
The company hasn’t revealed Mintz’s exact role or title, but Salinas said he would be working exclusively for TV Azteca México to “help build competitive television and improvements in the definition of Spanish-speaking audiences” as it sets out to make “the best Mexican television for the world.”
Mintz had been with Telemundo Media since 2007, joining the company as VP of Strategy and Development.
During his tenure, Telemundo Studios produced of some of the network’s biggest hits, including “La Reina Del Sur” and “El Señor De Los Cielos.”
He previously held executive roles at Azteca América, Univision and Televisa.
Upon his departure from Telemundo, a spokesperson for the company said effective immediately, Luis Silberwasser, President of Telemundo and the Telemundo Studios leadership team will continue running the day-to-day operations of all current productions in Miami and Mexico, as well as those projects in pre-production and development.