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Tovares named CPB Chief Content Officer

February 18, 2016 by Veronica Villafañe

Joseph TovaresThe Corporation for Public Broadcasting is expanding Joseph Tovares’ role within the organization. Currently SVP for Diversity and Innovation, Tovares has been named CPB’s Chief Content Officer.

In his new role, he’ll be tasked with strengthening coordination and collaboration across television, radio, diversity and innovation.

Tovares’ new title and duties reflect a change of the times and in CPB’s executive leadership.

Jennifer Lawson, SVP for Television & Digital Content, and Bruce Theriault, SVP for Journalism and Radio, will both retire in May.

Tovares has spent the past 7 years in his current position. He previously worked at WGBH, where he was the Executive Producer for La Plaza, the Latino production unit at the PBS station in Boston.

He was also Creator and Executive Producer of “Maria Hinojosa: One-on-One” and its Spanish language companion series, “Conversaciones con Maria Hinojosa,” and was the series editor and director of New Media at American Experience.

An Emmy-award winning producer, he has also worked for KLRN in San Antonio, KLRU in Austin, and KET in Lexington.

Filed Under: People, TV & Radio Tagged With: CPB, Joseph Tovares

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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