Univision Digital announced the launch of “Papás y Mamás,” a new bilingual parenting channel created in partnership with Ricky Martin’s parenting site, Piccolo Universe.
Targeted to Latino parents, “Papás y Mamás” features content in Spanish and English that includes columns by parenting bloggers, news and trends, videos and unique articles written by Ricky Martin and other celebrities. It is now the official parenting channel for Univision.com.
In a release, Univision Digital VP and Editor-in-Chief Borja Echevarría states“Papás y Mamás,” is part of the company’s shift in “strategy to strengthen our content offerings.”
Ricky Martin, who has been working with Univision in other projects, such as reality “La Banda,” expressed he created Piccolo Universe after he become a father and searched for an online community geared towards Latinos.
“I believe all parents are superstars,” he said in the statement. “There is no better partner than Univision to reach our Hispanic parenting community, and I am beyond excited to work together with them to inform and entertain online Papás y Mamás.”