Azteca América announced today that it won’t just do an upfront presentation in New York this year. It’s taking its show on the road.
The network will hold customized upfront presentations for advertisers in Los Angeles, Chicago, New York and Dallas with “designed to meet the ever-changing needs of the marketplace,” sharing its new programming slate and vision for the network’s 2016-2017 broadcast year.
Azteca América’s President and CEO Manuel Abud will lead the presentation team, which includes Craig Geller, EVP of Network and Digital Sales, Margarita Black, VP of Programming, and Enrique J. Perez, EVP, Station Group.
The four-city upfront road trip kicks off in Los Angeles on Wednesday, March 30. The second stop is in Chicago on Tuesday, April 5, moving on to New York City on Tuesday, April 12. Azteca will and end its presentations in Dallas on Thursday, April 21.
Specific locations and additional details will be announced shortly.