Comcast Cable announced today it has promoted Javier García from VP to SVP and General Manager of Multicultural Services.
García is responsible for directing, designing, and implementing Comcast’s multicultural services vision and strategy across all Xfinity products.
Prior joining Comcast in 2014, he was General Manager of Yahoo’s U.S. Hispanic business, leading monetization, partnerships and operations for the company’s premium media, programmatic, and native advertising businesses.
During his 8 years at Yahoo, he held several high level roles, including Senior Director of Marketing Solutions for Y! Hispanic Americas and Head of Media, Y! Latin America and US Hispanic.