Citing an innovative programming strategy, Azteca América is reporting a big audience boost during the month of April, delivering its best primetime ratings in 4 years among key demos, including adults 18-49.
According to Nielsen, Azteca was had year-over-year gains of +24% among total viewers, +21% among adults 18-49 and +32% among men 25-54.
The network reached a prime time audience of 3.2 million total viewers and 1.6 million adults 18-49 for the month.
Azteca’s primetime programming drove growth over April 2015 among adults 18-49 with The Winning Hour’s “Escape Perfecto,” increasing +74%, reaching 537,000 viewers. Adventure reality series “Desafío” gained +44% with 488,000 viewers and “Kaçak” jumped +58% with 418,000 adults in the demo.
Azteca scored a goal with Liga MX, reaching almost two million total viewers and more than 1.1 million adults 18-49 in April.
Locally, Azteca delivered double-digit growth among adults 18-49, including Los Angeles (+61%), Houston (+25%) and Phoenix (+19%).
These results come on the heels of Azteca’s traveling 2016 Upfront, where the network announced its new shows and the creation of Azteca GlassWorks Studio, an in-house digital content provider devoted specifically to creating multiplatform “stories” for advertisers.
Source
National: NTI Live+SD Data; April 2016 (03/28/2016 – 04/24/2016) and April 2015 (03/30/2015 – 04/26/2015); Growth based on 000’s, M-F 7-11 PM Strict Daypart excluding sports & specials; Reach includes six minute qualifier (prime excludes Sports & specials)
Local: NSI Live+SD Data; April 2016 (03/28/2016 – 04/24/2016) and April 2015 (03/30/2015 – 04/26/2015); Growth based on 000’s, M-F 7-11 PM Broadcast time period
