Azteca América’s KAZD in Dallas has hired René Santana as its new General Sales Manager. She’ll report to General Manager Susan Kretschmar.
Santana joins KAZD from Raycom Media, where she was the GSM for KWES-TV in the Midland-Odessa Texas market since May 2015.
She was previously Digital and Marketing Specialist at the El Paso Times.
From 2006-2014, Santana was the GSM at ABC affiliate KVIA in El Paso, where she oversaw a team of 25 in the local and national sales, production and traffic departments. Before that, she spent 5 years as a marketing consultant at the station.
Santana began her media career in 1995 as an account executive at then UPN affiliate KZIA (now Telemundo’s KTDO 48 in El Paso).