The network logged a +59% year-over-year increase among adults 18-49 and and +80% in the adults 18-34 demo, according to Nielsen.
Azteca reached 3.9 million total viewers and 1.9 million adults 18-49 in prime time in May. In April, the network had a prime time audience of 3.2 million total viewers and 1.6 million adults 18-49.
Azteca saw triple digit year-over-year growth in almost all of its prime time among adults 18-49. “Escape Perfecto” grew +129%, “Desafío Marruecos” was up +124%, “Al Extremo” saw a +12% increase and “Kaçak” delivered +173% growth for the time period.
Azteca attributes the prime time growth among adults 18-49 to increased engagement, pointing out that its total viewers spent an average of +54% more time watching the network’s core programming and adults 18-49 increased their average minutes by +60% vs. May 2015.
During May, “Escape Perfecto” reached 1.3 million total viewers, “Desafío Marruecos” reached 1.1 million total viewers, “Al Extremo” reached 2.6 million total viewers and “Kaçak” reached 950,000 total viewers. Liga MX also contributed to the network’s growth for the month, reaching 3 million total viewers and 1.8 million adults 18-49.
Locally, KAZA in Los Angeles was up +61% among adults 18-49. San Francisco and Chicago also delivered strong growth in the demo, reporting +43% and +36% increases, respectively.
Source:
National: NTI Live+SD Data; 04/27/2015 – 05/31/2015 & 4/25/2016 – 5/29/2016; Prime based on M-F 7-11 PM Strict daypart program data excluding sports & specials; Reach based on program data with six minute qualifier; Engagement/time spent based on AA Average Minutes. Local Data based on NSI Live+SD Time Period Data; 04/27/2015 – 05/31/2015 & 4/25/2016 – 5/29/2016