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In historic ratings win, Telemundo topples Univision in primetime

July 28, 2016 by Veronica Villafañe

Telemundo-UnivisionFor the first time in its history, Telemundo was the #1 Spanish-language network in primetime among key demos – and the feat lasted an entire week.

Telemundo attributes the historic win to the 3-hour season finale of “El Señor de los Cielos” on Monday, July 18 and the triple premiere of “Silvana Sin Lana,” “Sin Senos Sí Hay Paraíso” and “Señora Acero 3, La Coyote” the following day.

According to Nielsen, Telemundo was the #1 Spanish-language network among adults 18-49 and adults 18-34 during Monday–Friday primetime and in every hour of the daypart – 7, 8, 9 and 10 pm during the week of July 18.

In another first, Telemundo was also the #1 Spanish-language TV network for the week during Monday–Sunday primetime programming among adults 18-49 and adults 18-34.

Telemundo’s programming strategy has been successful in closing the ratings gap with Univision. For over a year, Telemundo has been the #1 Spanish-language network at 10 pm among adults 18-49 and adults 18-34 thanks to its super series phenomenon.

 

Source: Nielsen NPM, L+SD, 7/18/16-7/24/16, M-F 7-11pm Strict Daypart & M-Su 7-11pm Strict Daypart, IMP (000); 12/29/14-7/24/16 L+SD 10p-11p strict daypart. 11 wins in June (5/3/16-6/23/16, 2016) 9 wins in July (7/3/16-7/26/16), M-Sun 7p-11p A18-49 IMP.

Filed Under: TV & Radio Tagged With: ratings, Telemundo, Univision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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