LBI Media, parent company of Estrella TV, has signed a multi-year carriage agreement with AT&T to have its network on DirecTV.
The deal places the network on DirecTV’s Hispanic package, expanding its national coverage.
Prior to this agreement, Estrella TV was only available on DirectTV in Los Angeles, Dallas, Houston, Denver and Salt Lake City through local market broadcast affiliations.
Starting today, Estrella TV is available on DirecTV’s Channel 442.
According to the company, the carriage deal will allow Estrella TV to further invest in its original programming strategy and build the network’s brand.