Telemundo continues its primetime ratings victory among key demos. The network ended the month of October as the #1 Spanish-language network during Monday-Friday primetime among adults 18-49 and 18-34, extending its historic winning streak to three consecutive months, according to Nielsen.
Primetime series lineup “Silvana Sin Lana” at 8 pm, “Sin Senos Sí Hay Paraíso” at 9 pm and “Señora Acero 3, La Coyote” at 10 pm is keeping the network on high ground with October marking Telemundo’s highest rated month of 2016 in Monday-Friday primetime among adults 18-49.
Telemundo delivered 849,000 adults 18-49 for the month of October, up 12% vs. last year (760,000), outperforming Univision by 4% (816,000). The network also delivered 393,000 adults 18-34 during the month, a 16% increase vs. last year (340,000), and 5% over Univision (376,000).
Telemundo is also gaining ground on weekends. October was the second consecutive month Telemundo ranked as the #1 Spanish-language television network on Sunday night among all key demos, delivering 1.88 million total viewers, attracting 844,000 adults 18-49 and 352,000 adults 18-34.
October was also the network’s highest rated month of the year in Sunday primetime among total viewers.
Source: Nielsen, L+SD, 9/26/16-10/30/16 vs. 9/28/15-10/25/15. Strict dayparts used. #1 Spanish network based on M-F 7-11pm; Su 7-11pm. #5 broadcast network rank based on M-Sa 8-11pm & Su 7-11pm.