Lazer Broadcasting has named Gerardo Martínez General Manager of the company’s Sacramento, Modesto, and Merced markets.
He’ll oversee operations for radio stations KGRB/Sacramento, KBBU/Modesto & KMZR/Merced with Regional Mexican format “Radio Lazer,” KLMG/Sacramento Adult Pop format “Latino,” KGAM/Merced Adult Contemporary Hits “La Mejor”, and TV station KSTV/Sacramento.
Martinez was most recently VP of Sales and Marketing for EMC Advertising, a law firm marketing advertising agency where he has worked since 2014.
He has previously served as a General Manager for Adelante Media Group’s radio and television stations and Estrella TV in Sacramento.
His first day at Lazer Broadcasting was Monday, December 12.