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Lazer Broadcasting appoints Martinez as GM

December 14, 2016 by Christian Monterrosa

Gerardo MartinezLazer Broadcasting has named Gerardo Martínez General Manager of the company’s Sacramento, Modesto, and Merced markets.

He’ll oversee operations for radio stations KGRB/Sacramento, KBBU/Modesto & KMZR/Merced with Regional Mexican format “Radio Lazer,” KLMG/Sacramento Adult Pop format “Latino,” KGAM/Merced Adult Contemporary Hits “La Mejor”, and TV station KSTV/Sacramento.

Martinez was most recently VP of Sales and Marketing for EMC Advertising, a law firm marketing advertising agency where he has worked since 2014.

He has previously served as a General Manager for Adelante Media Group’s radio and television stations and Estrella TV in Sacramento.

His first day at Lazer Broadcasting was Monday, December 12.

Filed Under: People, TV & Radio Tagged With: Gerardo Martinez, Lazer Broadcasting

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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