Estrella TV signs multi-year deal with DISH

LBI Media has signed a multiyear agreement with DISH that will expand Estrella TV network’s U.S. distribution to approximately 40 million homes.

Due to “must carry” rules, Dish been carrying Estrella TV O&O Stations in Los Angeles, Dallas, Houston, Denver and Salt Lake City.

But thanks to the deal – the first between DISH and LBI Media – the satellite operator will now carry Estrella TV’s national feed in every U.S. market on their AT200 and Dish Latino Tiers.

According to the company, this new national carriage deal will strengthen Estrella TV’s brand nationwide and allow it to compete more effectively in the marketplace.