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NBC Universo drops “NBC” from its name and logo

March 1, 2017 by Veronica Villafañe

NBCUniverso-to-Universo logoCable channel NBC Universo, formerly mun2, has dropped the “NBC” from its name and logo, making it the second rebrand in two years.

According to a Universo spokesperson, the change was part of an effort to “refresh” the channel’s look and to continue “establishing its identity in the Spanish cable network space.”

The company did not make any public announcements about the channel rebranding, which quietly began its new on-air look Sunday, February 19.

“It causes less confusion. It is not an English channel and it says loud and clear our programming is for Latinos,” states the spokesperson.

While it has dropped the “NBC” from the channel name, the company decided to “maintain the NBC brand equity with the emblematic peacock which represents quality programming.”

The spokesperson says the new image of the channel will better resonate with Spanish-speaking viewers: “This Universo logo elevates our own Latino identity within the portfolio. It’s easier to recall and is undoubtedly in Spanish.”

Filed Under: TV & Radio Tagged With: NBC UNIVERSO

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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