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Azteca América Atlanta strikes ad partnership deal with WAZX 101.9 FM

May 23, 2017 by Veronica Villafañe

Azteca America Atlanta-QueBuenaFMAzteca América Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with Spanish-language radio station WAZX 101.9 FM, “La Que Buena.”

Under the terms of the deal, WAZX 101.9 FM will sell advertising packages on WUVM Channel 4 Azteca to local advertisers in the market.

The two stations will also cross-promote joint initiatives and work together to promote and participate in local community events.

According to the station managers, the initiative will “offer a more simplified, streamlined process for local advertisers to reach Hispanic consumers.”

Filed Under: TV & Radio Tagged With: Azteca America, WAZX 101.9 FM

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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