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Covarrubias named VP and GM of KYAZ

May 12, 2017 by Veronica Villafañe

Melissa CovarrubiasMelissa Covarrubias is the new VP and General Manager of Azteca América station KYAZ-TV in Houston, reporting to station group EVP Enrique Pérez.

Covarrubias was most recently VP of Sales and Marketing for ZipCast, where she worked since 2014.

She previously worked 13 years for Univision in Houston. She was a Local Sales Manager from 2001 to 2010, when she was promoted to VP, Director of Sales until 2014.

She began her career as an Account Executive for HBC Radio in 1998.

Filed Under: People, TV & Radio Tagged With: Azteca America, Melissa Covarrubias

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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